BDA Blog

 Do you want to use videos to market your business? Read more...

Below are the average conversion rates on both search and display for the top 10 industries that spent the most on Google AdWords in Q3 2012: Read more...

There is no doubt that optimising your website is the key to getting seen in the search results, but can you take it too far? Google has recently sent out a series of new messages to various websites regarding a number of ‘unnatural links’ pointing to them, which has stirred up a bit of panic and confusion. Link building plays a main role in SEO, as each link pointing back to your site from a high quality source acts as a vote for your site giving it a richer value according to Google.  Read more...

LinkedIn is a place where the professionals gather so if you want to know why use LinkedIn, check out where a previous boss may be working, what professional groups you can join, or a particular market you want to understand more about.   Read more...

LinkedIn is now one of the highest used social networking platforms for professionals.  LinkedIn is a powerful online business tool to use for social networking and allows people to connect and communicate with like-minded driven and ambitious business individuals. Read more...

     Writing top quality content for websites is a skill that is worth its weight in gold.  Top quality content writers understand that “special message’ that needs to be delivered to; Read more...

Driving along the road the other day I saw a very funny billboard outside a church, which really caught my eye.   It was something about does your spirit need less wrinkles, well come in for a faith lift!  Very clever and highly amusing whether you are religious or not. Read more...

This article published Wed 18th April in the nzherald.co.nz concerning the argument for print advertising vs online advertising in the real estate industry is a good one.  The real estate industry relies on the image of a property to make that first impression and both online advertising and print advertising in this market do it well. Read more...

I was really surprised to read recently in the nzherald.co.nz that many businesses, small and medium in Auckland and other main regions in NZ like Wellington and Christchurch still don’t have websites.  Of course as a business who provides website development and Internet marketing you would expect me to say that but I just thought everyone who wants anything these days just jumps online? Read more...