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BDA Blog

BDA Blog

The dark side of Google search - by Rob O’Neill of stuff.co.nz

Mike Hallwright - Monday, March 10, 2014
 Read more...

Social media- Are you looking to grow your LinkedIn network?

Mike Hallwright - Wednesday, October 30, 2013

Do you want to improve your chances of connecting with people via LinkedIn? Read more...

5 Mobile Video Apps to Boost Online Engagement By Meaghan Edelstein - Published April 17

Mike Hallwright - Thursday, April 18, 2013

 Do you want to use videos to market your business? Read more...

Average AdWords Conversion Rates by Industry

Mike Hallwright - Thursday, February 21, 2013

Below are the average conversion rates on both search and display for the top 10 industries that spent the most on Google AdWords in Q3 2012: Read more...

Make Website Navigation Helpful for Search Engines and people too. By Richard Conway.

Mike Hallwright - Sunday, September 16, 2012
It is a surprisingly common mistake for sites to be structured in ways that are harmful to their search engine rankings. Many sites will bury important keyword rich pages that are relevant to user’s searches simply because they do not fall within the main ‘home’, ‘about us’ or ‘contact’ page hierarchy. Don’t let this happen to you. Check with the five points below to ensure your site architecture isn’t hindering its own search potential.  Read more...

Google Penalises Over-Optimised Websites By Richard Conway,

Mike Hallwright - Friday, August 17, 2012

There is no doubt that optimising your website is the key to getting seen in the search results, but can you take it too far? Google has recently sent out a series of new messages to various websites regarding a number of ‘unnatural links’ pointing to them, which has stirred up a bit of panic and confusion. Link building plays a main role in SEO, as each link pointing back to your site from a high quality source acts as a vote for your site giving it a richer value according to Google.  Read more...

LinkedIn – What’s It All About?

Mike Hallwright - Tuesday, August 07, 2012

LinkedIn is a place where the professionals gather so if you want to know why use LinkedIn, check out where a previous boss may be working, what professional groups you can join, or a particular market you want to understand more about.   Read more...

Why Use LinkedIn?

Mike Hallwright - Friday, July 27, 2012

LinkedIn is now one of the highest used social networking platforms for professionals.  LinkedIn is a powerful online business tool to use for social networking and allows people to connect and communicate with like-minded driven and ambitious business individuals. Read more...

The Importance Of Top Quality Content For Websites

Mike Hallwright - Thursday, May 31, 2012

     Writing top quality content for websites is a skill that is worth its weight in gold.  Top quality content writers understand that “special message’ that needs to be delivered to; Read more...

Why Smart Websites Adopt An Online Marketing Strategy

Mike Hallwright - Thursday, May 31, 2012

Driving along the road the other day I saw a very funny billboard outside a church, which really caught my eye.   It was something about does your spirit need less wrinkles, well come in for a faith lift!  Very clever and highly amusing whether you are religious or not. Read more...