Driving along the road the other day I saw a very funny billboard outside a church, which really caught my eye.   It was something about does your spirit need less wrinkles, well come in for a faith lift!  Very clever and highly amusing whether you are religious or not.

Luckily for churches they always seem to be on busy, main roads with huge, stand out billboards hence their great marketing power.   Web based marketing need just as much traffic to be successful with huge, stand out billboards placed all over the Internet getting in the markets face and connecting immediately with readers.

 Your web marketing billboards are your website content, articles on and off site, local directories, blogs, Facebook, Twitter – anything on the Internet that drives quality traffic back to your site.  The more there is out there the more likely you are to be seen (cut back to busy main road and large billboard metaphor)

 You see smart websites who are successful do the following when they adopt an online marketing strategy;

 They are in your face, they are all over the web with a quality website that is ranking well, they have articles on site and off site to show you really are the expert at what you can provide, they have blogs that connect and give relevant key information, and content that gives an insight into what their sites have to offer

• They connect immediately with their readers, their home page is instantly engaging and each page can easily link to the relevant page you are looking for on the site, they are user friendly and they satisfy a hungry visitor
• They solve a problem, your website marketing strategy is the same as the church billboard – it is to get a bigger audience or congregation and to build faith with your customers!

Smart websites always have a web marketing strategy to get more business and to build a faithful following :-)